The Brief
Gilead wanted a logo to join together four existing disciplines who were collaborating on a joint project.
The logo had to be instantly recognisable as part of Gilead, whilst continuing to represent the four disciplines.
The Solution
The solution came from a team-building exercise which involved building a working kite only using materials the teams could find in the office.
The kite is the Gilead red, and the four bows represent the four disciplines.
