claireLOGIC are a rapidly growing outsourced IT support company. They have a loyal base of customers, however their website and other supporting material did not reflect their professionalism and dedication.
A logo refresh and colour palette shift re-energised their brand without moving too far away from the original. Keeping to blues, however a much fresher and lively blue was chosen to reflect their enthusiasm.
claireLOGIC have strong, customer focussed, values at the core of their business which helps them maintain their great customer relationships. Whilst known to claireLOGIC staff, and current clients, it was felt important to help strengthen potential new business if these values were brought to the front.
The result is a growing series of visually strong, icon based designs which add life to these values.